Customers have more selections than ever when it is about the brand they want to associate with. Winning consumers’ hearts to become a brand is becoming harder with huge competition in today’s market. If you are a corporate owner, your single motive is to increase sales & it could be done by driving customer loyalty that involves getting new customers and getting repeat purchases from the existing ones.
How Industries Can Take Benefit of QR Code Rewards Program-
Well-planned & hyper-modified QR code-based loyalty programs can allow brands to grow customer retention thus generating a helpful ROI. Following are some ways to use QR codes for loyalty programs:
- Social Media Ads: A social media-based loyalty program is amongst the best ways as various social media platforms such as Facebook, Twitter, Instagram, etc. could serve as a great technique for branding content. You could add CTA to share guidelines & tell the users how to make use of coupons in QR code-based loyalty program for clarity. Run ads for loyalty program to aid in reaching the audiences who are not your social-media account followers.
- Email Marketing Campaigns: Another means is to use Email-based QR Code program that enables the brands to generate customized email promotions for different customer sections & increase the chance of downloading rate.
- SMS Campaigns: Using QR loyalty programs & sending promotional messages for your programs through SMS is an efficient way to reach out to more consumers. An additional tip is to add a personalized touch by adding the client’s name in the SMS to create interest.
- Mobile Apps: As maximum smartphone users trust on mobile apps, with the help of a Mobile-based QR Code loyalty program is best tactic as it permits the users to have easy access to QR codes within the app.
- QR Codes in Receipts: QR Codes on receipts for the loyalty programs are turning to be a huge trend for a lot of businesses as bills or receipts provide a wonderful way to endorse QR code-based program where the customers can avail the advantage by scanning QR codes.
- In-Store QR Codes: In this plan, businesses having a store can take benefit by running the in-store loyalty programs via posters showcased at check-out aisle & through print advertisements.
- Tier-based Program along with QR Codes: Executing a Tier-based loyalty program with a QR is the best way to increase customer loyalty & increase purchase rates. Your clients can scan the QR codes in review feedback forms, POS aisles, new products, during transactions, etc. to get registered in the program & sustain their membership account to move from one tier to next.
The QR based loyalty programs are here to stay & they are help to achieve better customer loyalty as well as increase ROI. For any help in creating a well-planned QR code program, connect with the skilled developers of Razorse Software and create personalized marketing campaigns to increase customer retention rates.