In this succeeding digital world, businesses and brands are in a battle to attract & engage more clients. Every brand creates its unique advertising strategy to engage the customers, expand revenue, as well as grow its consumer base. Though, today’s clients easily switch to other brands very often because of the absolute number of choices & more attractive prices and offerings.
Phases of Lifecycle Marketing
Awareness – The initial stage of lifecycle marketing where the potential clients learn about your business or brand. It is your chance to gather your clienteles’ attention with your services or products at the best of your sale funnel.
Engagement – Engagement of clients with your product aids you in interrelating with them as well as encourages them to buy your services and products. Involve them with your service and product offerings, subscribe to email list, and draw attention on social media & through your site.
Evaluation – In this phase, customers see how valued your services and products are to them. They make buying decisions as per various factors and assess your brand. Therefore, make it easy for the clients to select your brand. Provide them the correct information for comparing features, value and pricing.
Purchase – When the customers are completely satisfied with you & your services then you have won the clients. Now you can promote your brand as well as make the purchase a whole experience for the clients. Make your site easy and simple to buy for clients.
Support – Keep your after-purchase experience better for customers so they can keep coming back for further services. Providing appropriate support for the clients can aid you in retaining your consumers so they do not leave after the initial purchase.
Loyalty – Loyalty is something that a business earns after numerous years of delivering better support & treating its clients as a priority. Nurture your backing to retain the customers and keep trusting in bringing in new customers. Put all the effort into meeting & growing your sales as well as company goals.
Loyalty is a result of customer retention, acquisition, enrichment, support, and total experience of clients. Gift card loyalty management for small industries is the best ways to inspire customer loyalty & build emotional connects with their customers through the customer journey. The loyalty program provides management platform to keep your customers in every stage of lifecycle managing. Loyalty programs bring into line with your marketing policies at every stage and assist you in gratifying your consumers with discounts, points, coupons, and other returns in the most efficient way to keep them preserved.