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E-commerce to M-commerce: Mobile app leads the business

A smartphone is the most inseparable gadget in our everyday routine. As per the latest stats, over 70% of the total population is connected through internet and smart gadgets. Generally, one go to the web browser and search for respective URL to have insight into any product or business.

However, it is not feasible all the time, the speed of internet, responsiveness and several factors affect the loading time of a webpage. The delay in accessing a webpage would cost business adversely. Thus, here comes the answer touted to be “Mobile apps”.

Nowadays, many businesses have a Web Page, while a few have mobile apps. More than 60% of the end-users now choose to do business via mobile apps rather than a normal webpage. Mobile apps help in engaging with customers effortlessly and takes business very close to them.

How mobile app aids your e-commerce business?

As per the latest survey, 42% of the mobile sales are created from mobile apps. While, 21% of the time is spent on mobile applications instead of a web-based service.

Saves time – The user can access the web page directly by tapping on an application in just a few seconds.

  • Engagement and rebranding – Mobile apps will strengthen your organization by winning its customers. Its ubiquitous occurrence is a reminder to the client constantly.

    With continuous tweeting on the newest products, pricing and offers, you can even do customer-centric business promotions as well as can get referral leads for new consumers.
  • Saves cost – As soon as you made any alterations, the user will be alerted with pop-up messages. Thus saving the conventional messaging service (SMS) cost.
  • Increases loyalty – Having a mobile application on the smartphone, users will at all times get to know the existence of your business and can interrelate with the business entity effortlessly. It will boost your brand value to next level.
  • Brand recognition – Mobile users have wonderful opportunities to get the push notifications with special discounts, offerings and giveaways. Thus meaning that they can save money, therefore from a psychological viewpoint, they are probably to interact with such stores on a day to day basis.

Razorse Software can assist you go from conceptualization to the market of your Mobile application instantly. Talk to our professionals now to get an understanding on mobile app development.