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How Loyalty Programs unlock true potential of Customer Lifecycle Management

In this succeeding digital world, businesses and brands are in a battle to attract & engage more clients. Every brand creates its unique advertising strategy to engage the customers, expand revenue, as well as grow its consumer base. Though, today’s clients easily switch to other brands very often because of the absolute number of choices & more attractive prices and offerings.

Phases of Lifecycle Marketing

Awareness – The initial stage of lifecycle marketing where the potential clients learn about your business or brand. It is your chance to gather your clienteles’ attention with your services or products at the best of your sale funnel.

Engagement – Engagement of clients with your product aids you in interrelating with them as well as encourages them to buy your services and products. Involve them with your service and product offerings, subscribe to email list, and draw attention on social media & through your site.

Evaluation – In this phase, customers see how valued your services and products are to them. They make buying decisions as per various factors and assess your brand. Therefore, make it easy for the clients to select your brand. Provide them the correct information for comparing features, value and pricing.

Purchase – When the customers are completely satisfied with you & your services then you have won the clients. Now you can promote your brand as well as make the purchase a whole experience for the clients. Make your site easy and simple to buy for clients.

Support – Keep your after-purchase experience better for customers so they can keep coming back for further services. Providing appropriate support for the clients can aid you in retaining your consumers so they do not leave after the initial purchase.

Loyalty – Loyalty is something that a business earns after numerous years of delivering better support & treating its clients as a priority. Nurture your backing to retain the customers and keep trusting in bringing in new customers. Put all the effort into meeting & growing your sales as well as company goals.

Loyalty is a result of customer retention, acquisition, enrichment, support, and total experience of clients. Gift card loyalty management for small industries is the best ways to inspire customer loyalty & build emotional connects with their customers through the customer journey. The loyalty program provides management platform to keep your customers in every stage of lifecycle managing. Loyalty programs bring into line with your marketing policies at every stage and assist you in gratifying your consumers with discounts, points, coupons, and other returns in the most efficient way to keep them preserved.

Content Management System – Importance and Options

A content management system (CMS) is a software that allows the end users to build and manage the content on a website. They are planned to create content management easy for the non- technical users. One of the main features of a good content management system is that no coding is required to generate or alter content. CMS manages all the basic coding, so that the users can focus on what guests to the site would see.

A content management system contains two main elements. Initial, there is a content management application (CMA). The CMA is part of the app that permits the users to add content & manage it. Another element is content delivery application (CDA). This is a backend app that formats the content & makes it accessible to visitors to the website.

The advantages of a Content Management System

The main advantage of a CMS is that it that permits non-technical people to print content. This radically cuts the charge of maintaining a site. You might still employ the services of web developer to design & set up a website. However, with a Content Management System, you will be able to print as well as modify the content yourself.

The second main benefit of a CMS is that it permits collaboration. Multiple users in an organization can make and print content. The user interface of a Content Management System is normally browser based; therefore, any number of customers can enter the system from anywhere.

Examples of CMS

One of the most common content management systems is WordPress, however there are lots of other CMS platforms. WordPress is an open-source Content Management System tool that is used by big businesses, small businesses and individuals. It is anticipated that WordPress is the CMS behind over 30% of the planet’s websites. Some of the other common platforms comprise Joomla, Drupal and Magento.

A few things to consider while selecting a CMS platform-

Ease of Use – It is the main thing to search for in a CMS platform. Though, a few CMS systems cross the line amid ease of use & lack of functionality. Ensure that the CMS platform usage is intuitive as well as easily accessible.

Look and Feel Flexibility – It is significant that your site looks different from the rest. This could be difficult with a few of CMS platforms. If there are just few templates or themes, and limited customization choices, it will be hard to make your site exclusively your own.

Responsive Design – More than half of internet traffic comes from mobile devices. Thus, responsive mobile design is vital in a CMS platform. Validate that the CMS platform you choose supports responsive web design. That would make sure that your web pages will render appropriately across different categories of devices.

ChatGPT: All You Need to Know About

ChatGPT is a natural language processing (NLP) system established by OpenAI that leverages AI to create human-like conversations. It is created on the GPT-3 model, which uses a learning approach to create text based on context. With ChatGPT, customers can generate conversations with AI assistant to get the info or answers they want. The system practices machine learning procedures to know the user’s intent & provide relevant responses. ChatGPT could be used in various apps such as client service chatbots, virtual assistants, as well as automated customer support systems.

What you can do with ChatGPT-

Apart from responding to individual queries, ChatGPT can be used to do the following:

  • Generate Content – ChatGPT could be used for suggesting content ideas on particular keywords or topics and generating content. It can rapidly write content built on a prompt. This comprises topic outlines, social media captions, blog articles and anything that is content related.
  • Create AI Art – Since the commencement of artistic AI tools such as DALLE-2 & Midjourney, AI art generators are being leveraged to create creative images. An AI Art Producer is a system capable to create images, videos, or music based on given text prompt. The organization is then trained with several image-text pairs. ChatGPT has wonderful potential to create thorough AR (Augmented Reality) scenarios while prompted.
  • Write code & debug – ChatGPT can process as well as write codes and aid the developers debug the codes. For instance, it can be used to generate SQL queries. As it is significant for data scientists to be knowledgeable in SQL, they could use ChatGPT to improve their SQL skills.
  • Manage & manipulate data – Normally, it is challenging to organize, sort and manage unstructured data, making it unnecessary. ChatGPT could be useful here. It can transform unstructured data to a structured format by manipulating data. For instance, ChatGPT can insert data to a table, create indexes, & understand JSON queries.
  • Explain & Tutor – ChatGPT can explain words, code, along with any other subjects. As ChatGPT’s AI tutor competences develop & become refined, it can fundamentally alter the way students will use the tool for educational purposes.

ChatGPT’s massive success in AI world

ChatGPT, an AI-powered chatbot formed by OpenAI, has turned out to be one of the most well- known AI tools in the globe. The chatbot makes use of natural language processing (NLP) & deep learning to understand and answer to questions asked by the users. ChatGPT provide relevant answers with near human-like accuracy because of its ability to learn from earlier conversations and adapt consequently. This achievement has made it an influential tool for the businesses looking to maximize client engagement and increase productivity.

MVP Development- An Approach in Product Development

MVP stands for “Minimum Viable Product”. It is an idea used in product development that signifies to the version of a new service or product that has just enough qualities to satisfy initial adopters & test the marketplace while minimizing development costs as well as time-to-market.

The notion behind an MVP is to rapidly release a service or product with just the essential features that are needed to offer value to the users & then iteratively build on it based on user behavior and feedback. This permits the companies to authenticate their assumptions & test their theories about what clients need and want, before spending too much money and time into a full-scale service or product.

An MVP is normally established by a cross-functional group of developers, designers and product managers, who work collectively to recognize the vital features that are essential to make a usable product. When the MVP is released, the group can then gather the feedback from users & use that information to direct future development repetitions.

Key points of MVP:

  • MVP is a product development tactic that emphases on making a negligible version of a product that could be rapidly developed & launched to investigate the market and collect feedback.
  • The objective of MVP is to authenticate the assumptions & hypotheses underlying the product concept, find what works & what doesn’t, and instruct future development.
  • MVP typically comprises only the vital features & functionalities that resolve the main problem of target audience. It is not planned to be a fully-highlighted or a polished product, but instead a proof of concept or prototype.
  • MVP is a lean method that aids the companies save time & resources by evading building pointless features or spending in a product that might not be fruitful.
  • MVP could be used in several industries, comprising hardware development, software development & consumer products.
  • MVP could be developed with different methods, comprising prototyping, wireframing, or a landing page with signup form for gauging interest.
  • MVP needs continuous iteration and feedback to guarantee that the product meets the requirements of the target spectators and delivers value.
  • It is a valuable approach to product development that aids companies assess their ideas rapidly and proficiently while minimizing costs and risks.

In conclusion, MVP development approach provides a range of advantages for the product development. By concentrating on developing a lowest viable product, businesses can decrease risk & minimize investment whilst still testing & validating their ideas. MVP also permits for quicker iterations, as feedback from the customers can be rapidly integrated into the product development procedure. Moreover, MVP assists businesses to stay focused on their core-value proposition & to identify and remove the features that are not necessary.

Which is best among Angular, React and Vue

Angular is an open-source framework mostly used to create web apps, single-page web applications, & hybrid apps. Angular is made on TypeScript, maintained and developed by Google. It is a complete tool kit that has everything designers need to make large-scale applications. No wonder it increases popularity: leading industries, such as Xbox, BMW, Forbes, and a lot more select Angular over React for the front-end development.

Features of Angular-

  • Two-way Data Band
  • Built with TypeScript
  • Dependency Injection
  • Controlling Templating System
  • Complete Testing Framework
  • Component-Based Planning
  • Re-active Programming with RxJS
  • Built-in Routing

Projects built with Angular-

  • Samsung Forward
  • Forbes
  • Microsoft Office Home
  • BMW Driveaway Price-Calculator

ReactJS or React was established by Facebook as front-end Java-Script library to build user interfaces (UI). It uses a declaratory style of programming to explain the UI state. React permits the programmers to figure-out how their application will look for users as well as how they will interact with it. React is even used to build web apps, and native-rendered apps, and also mobile apps.

Features of React.js-

  • Component-based Architecture
  • Virtual DOM
  • Declarative Programming
  • Complete Testing Framework
  • Reusability
  • JSX syntax Extension
  • Unidirectional Data-Flow
  • Huge Open-Source Community

What is Vue.js-

Vue.js is an open-source JS framework to build user interfaces & single-page apps. Vue.js emphases on offering developers with an easy yet commanding toolkit for creating modern web apps with minimal effort. It is an advanced framework that could be used for creating everything from small modules to large, complicated apps. With its instinctive API, extensive library of modules and comprehensive documentation, Vue.js makes it easy-going for the developers to rapidly build high- quality web apps that are both fast & responsive.

Vue.js Features-

  • Reactivity
  • Virtual DOM
  • Component-Based Architecture
  • Directives
  • Ecosystem
  • Template System
  • CLI

Choosing the correct JS framework for your project could be a challenging job. Following are a few factors to take into account while making your verdict:

  • Project necessities: Consider the particular needs of your project. What kind of app are you building? What functionality and features are essential? Different frames have different fortes and flaws, and a few are better suitable for some types of projects than the others.
  • Performance: Consider the functioning of a framework. The efficiency and speed of frameworks can influence the user-experience of your app, particularly for large and complicated applications.
  • Compatibility: Take into account the compatibility of a framework with other technologies and tools that you use for your project, like databases or backend frameworks.
  • Scalability: Contemplate the scalability of a framework. Can a framework handle the expansion and growth of your app as your user base & feature set rise?

By considering the above factors and doing the research, you can certainly make an informed choice and select the accurate JS framework for your project.

How do you know your applications are secure?

Application security is the procedure of developing, adding & testing security features within the applications to stop security vulnerabilities against threats like unauthorized access & modification. In current years, the media attentiveness on the lack of safety has augmented. Every day we come to know about data being taken/stolen, systems are being hacked as well as held for ransom & now election campaigns also being targeted.

The importance of security
Companies use a lot of apps today, most of them written completely or partly by the third-party developers, which means that the company does not have a lot of control on the security protections that those developers build in their software. This is true if it is about a product, instead
of a custom-built application. For the developers, building a safe system is hard, and therefore is more costly than not clearly thinking about safety.

Application security testing
If your company is presently using apps of which you are uncertain that they provide safety against the most commonly used hacks, there are techniques to get sureness. There is a host of tools accessible online that would scan your app & system settings for most commonly exploited
susceptibilities. Also, a better approach used by some customers is to hire an independent safety expert to execute a penetration test. While a security specialist makes a penetration test,

they make use of the similar online tools obtainable to you. The difference of course is their awareness of app security, which they would also utilize to manually test the app. Such penetration test result in a report, which will recognize susceptibilities, each with a stated severity ranging from minor to critical.
With such report you will get a better know-how of the quality of safety your app offers. It is sensible to execute a penetration test once a year. Validate that the individual who implements the tests is independent.

Encrypt your data
Encryption is the basic procedure of encoding data to protect it from anybody who is not lawful to access it. Encryption itself doesn’t prevent interference in transfer of the data but obscures the logical content to those who are not approved to access it.
Encryption is not just the most common form of shielding sensitive info across transit, however it can be used to secure data “at rest” like data that is stored in files/databases or other storage devices. When using API’s and Web Services you must not only implement a verification plan for entities retrieving them, however the data within those services must be encrypted in some way.