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How to Engage Customers Post-Purchase – Loyalty Program Strategy!

Happy customers are the most vital part of the victory of any business. To attain this, you must stay connected with relevant promotions & significant updates about their procurements. Reaching out often is not only significant to boost brand loyalty as well as build long-term clients but also to talk any challenges they face through various channels. If your client is a first-time purchaser, you should strive to upgrade them to reprise customers by providing personalized experiences & communications entirely meant to involve them in an appropriate way. 

Advantages of Using Post-Purchase SMS Marketing Policy

Following are some of the advantages of using post-purchase communication:

  • SMS messaging is the quickest way to reach clients directly & 62% of marketers trust that delivery speed is the major advantage of SMS marketing.
  • SMS channel is measured one of the exceedingly engaging communication techniques for customers with 82% of them effectively opening every text message & 60% of users reading them in 5 mins of getting them.
  • SMS acts as an efficient revenue channel & marketers using cross-channel plan observed a 250% rise in purchase and engagement rate than the ones with single-channel movements.
  • SMS loyalty program is chosen by 50% of the consumers if proposed flash sales, deals or exclusive coupons to the members.

Tips for Post-Purchase Flow to Get Maximum Campaign Performance:

Post-purchase marketing plays a huge role as it aids to continue delivering value to the customers after purchases & ensures positive client relationships. This way of ongoing conversations with the customers even after acquisition provides coupons, order updates, cross sell new products, requesting for reviews, along with others.

Listed below is post-purchase flow that can be followed to attain supreme benefits & increase in revenue.

  • Thank-you for your purchase message: Beginning with a humble thank you note instantly after purchase, the SMS operation must be performed in such a way that you let the order to be managed as well as the transactional message to be activated first before sending. You could do so by sharing your gratitude and appreciation for being your client with a warm post-purchase message. The SMS campaign can be extremely valuable for contributing toward client loyalty. 
  • Propose Loyalty Rewards with a Feedback Form: The next communication message ought to be customized according to the customer’s purchase history & then make use of division with the modified thread as per on order count or consumer lifetime value. 
  • Communicate with Reactivation & Win-back Efforts: Once the customers become less engaged or cut-off to make a re-purchase, it is time to shoot SMS with continuation reactivation to earn back their attention based on business’s vertical & buying cycle. 

If you want to automate SMS campaigns for your business & encourage the consumers to make repeat purchases, our end-to-end Rewards Program can help businesses target each customer with personalized content as per their journey. To know more about the services and features, book a demo with Razorse to understand how you can turn one-time buyers to the long-term repeat customers.

Loyalty Programs – Positive and Negative Aspects

Loyalty program is a common marketing tactic having the potential to significantly impact your bottom line. Covid-19 considerably changed customer behavior from embracing online shopping to re-assessing priorities. Loyalty programs, when combined with the correct strategy, make a positive and significant impact on their capability to maintain & gain a loyal client base. 

Positive Aspects of Loyalty Programs

1. Easy Client Retention – Loyalty programs with consumer points system aid you to build loyalty and inspire them to retain clients by rewarding them for their reprise purchase behavior. Hence, it acts as a tool to remember your clients by giving them huge motivation to purchase repeatedly from your brand.

2. Analyze Clients Behavior – Customer data & behavior play a significant role in building your client base. Loyalty program software offers your customers behavior as well as shopping preferences. Use this data for delivering an omnichannel experience to its customers. Thus, businesses can easily divide their loyalty program to provide better customer experience offline and through eCommerce segmentation.

3. Increases Your Cart Value – As loyalty program software gives a comprehensive view of client behavior, buying habits & preferences. Brands can use this info to revitalize their inventory organization, pricing, & promotional planning. This data is used by the brands to offer special promotions so as to clients can make additional purchases & increase their sales. 

4. Better Engagement of Client – The best loyalty programs provide a direct line with customers. It makes your interaction much easier with clients as your sales publicities directly influence the behavior of your clients. 

Negative Aspects of Loyalty Programs

1. Providing the Same Experience – Loyalty programs are everywhere & are providing the same experience to customers. They have same membership provisions, benefits and rewards.

2. Financial Loss to Brands – Loyalty can cause harm and can lead to monetary loss to the association. Many brands offer their clients the best deals and offers to boost sales. Ensure that your loyalty management program is equally priced and efficient to move beyond monetary loss.

3. Difficult to Recognize Loyalty Behavior – The loyalty program software framework just provides the data & analytics of the clients. It does not guarantee the transactional spirit of the customers.

4. Invariable Sales – Customer demand alters with time, lifestyles, income and needs. Therefore, loyalty program software cannot define more repurchases according to the historical behavior of consumers. However, integrating the client points system can rise sales to some point. However, when you remove loyalty points & offers, your sales fall considerably. This displays the invariability of sales.

Why Large-Scale Business companies are using react for their apps

React is an extremely powerful JavaScript library to develop enterprise applications. It provides developers a variety of tools and qualities that make it ideal for creating large, complex apps that can scale very easily. With React, you can make robust user interfaces & powerful business logic, all when leveraging the newest web technologies. 

React is an open-source JS library to create user interfaces. It was built by Facebook in year 2013 and has since been one of the trendiest front-end libraries. One of the most significant qualities of React is that it permits the developers to make reusable UI components. React could be used to build both mobile and desktop UI elements, in addition to web applications. It is normally used in single-page apps (SPAs).

React is a wonderful choice to develop enterprise applications since it lets you to build scalable and extremely useful applications. 

Why large-scale Businesses select React.js development-

Large-scale businesses select React.js development as the framework is lightweight, flexible & easy to learn. React appears with some great features like a great developer experience & an extremely fast render time that makes it ideal for dynamic user interfaces on the desktop computers and mobile devices.

Plus, it is also exceedingly scalable from the small components all the way up to enterprise-level apps which makes it ideal for large-scale business functions also!

Major companies using React Are:

  • Netflix- It uses React for its TV applications & desktop site.
  • Airbnb- Airbnb uses React for various features on its website.
  • Facebook- Facebook use React in Messenger and News Feed.
  • Salesforce- Salesforce is in the process to replace its AngularJS-based app with a React-based app.
  • Uber- Uber uses React for its website and app.
  • Instagram- Instagram works on React on mobile and web devices.
  • Hootsuite- Hootsuite makes use of React on the website.

React UI modules are the best choices to make your enterprise application look professional and authentic. It is vital to select the right factors in order that they provide functionalities whilst also looking great. React also provides unidirectional data flow that helps the developers to recognize how data flows through the app in one direction, allowing them to improve any code that might run into performance or functioning issues.

React is a great choice for organizations when they need to make a large-scale React app. React can also be used for enterprise development as it is a scalable, fast and user-friendly framework which provides flexible API. It has the capability to provide an enhanced user experience.

How do Businesses Benefit from a Sales Monitoring System?

A sales monitoring system is planned to assist the sales managers monitor and simplify their department’s sales processes & performance. When your department invests in sales monitoring system, you will be able to rise rep productivity & accountability, estimate future sales with better accuracy and improve your entire sales procedure.

How do Industries Benefit from a Sales Monitoring System-

Greater sales forecast correctness: Data is the essence of your industry- if it is correct and you know how to investigate it. Sales forecasts are vital. Without them, you cannot predict future consequences, which means you will have a tough time making practical decisions to stop issues from happening. By checking your reps & the outcomes they get, you can more accurately forecast future performance.

Increased Rep Accountability: A sales monitoring system will let you to track the sales rep activity metrics, like where they have been as well as the specific sales actions they have performed – making calls, knocking on doors, sending emails, etc. Though, for most companies’ activity reporting is manual. However, with any manual procedure, they can rapidly become incorrect since reps’ over- report results or delay on entering data. Several sales monitoring systems aid crack this by automating a few of these manual tasks. By eliminating the human element from the procedure guarantees your data remains correct and appropriate for the managers.

Optimized Sales Processes: In a lot of cases, the accomplishment of a sales team falls to processes. Develop winning progressions and you will close more deals. A pledge to sales monitoring gives you the chance to assess your teams’ sales processes on a regular basis.

Increased Rep Productivity: An optimized sales procedure won’t just assist you close more deals; it will help you close more deals in a lesser time. This is as sales process optimization almost always accelerate a rise in rep productivity.

Due to technology, a lot of aspects of your sales procedure can be automated, decreasing the amount of work your representatives have to do & liberating them up to spend more time selling. Effective sales monitoring is made on 4 pillars: activity monitoring, pipeline monitoring, lead monitoring and performance monitoring. Finally, investing in the sales monitoring system will make the whole sales monitoring process a lot easier.

Sales Tracking Software and Benefits of a Sales Tracking Solution

Sales tracking is a process of gathering vital sales metrics, examining them, as well as using them to refine your procedure. When done appropriately, sales tracking gives you an insight about every piece of the sales procedure, and assists you recognize exactly how that is related to your aims and quota accomplishment.

So, why is sales tracking important for your business? Following are some ways where sales tracking can help both your sales team & your business-

  1. Gives you awareness based on real data- There won’t be any more guesswork involved in making your process. If you track the data in real time, you will make fast decisions based on what is happening with your sales at present, and not what happened earlier.
  2. Helps you give a clear path to your aims- When you recognize how different actions affect your outcome, you will know what to modify and how to shape your procedure in order that your team steadily reaches their targets.
  3. Permits you to track the symptoms before the problem become serious- Tracking sales metrics helps you with a clear view of what has stopped working, and you will have time to alter your procedure before the problem turns out critical.
  4. Shows the sales managers what their representatives are doing- Different kinds of sales activity tracking assist sales managers notice which team members are captivating more deals & which ones are not. It also displays the strengths & weaknesses of every individual, which lets supervisors to teach their representatives more efficiently.
  5. Permits you to rapidly test new methods and ideas- For instance, if you add a new lead detention to your site, sales tracking will convey you immediately whether that is working or not by number of new leads coming in. This lets you to assess new sales methods rapidly and continuing with the ones that are working.
  6. Aids you provide more personalized offerings to the clients- When you track client performance and other associated metrics, you will know accurately what to propose certain clients. You can also recognize behavior-based triggers & time your outreach & follow-ups better than ever.

    Therefore, with the clear determination to keep the customers pleased as well as to keep all other associated processes well placed & automated, contact us for sales tracking CRM for keeping your entire organizations emphasis on not just keeping the customers satisfied however also decrease churn leading to improved business growth.

Is Food Distribution Lagging Behind in Technology?

Technology & food distribution are gradually becoming natural supporters as industries continue to use technology to advance their processes. As seen over the past few years that large enterprises express a keen interest in getting in the food distribution market. Basic reason a larger company is aspiring interest in the industry is since a technically forward-thinking company is exclusively positioned to interrupt the food distribution industry & take advantage.

As ever with the digital transformation, organizations who are boldest as well as who have the clear goals for how they want the technology to serve them, tend to be the great winners.

Is Food Distribution Lagging Behind in Technology?

There is particularly no short answer to this question. As with numerous other industries, it is the leaders and big enterprises that push the limits of business skill and gaining the most from it. Big industry leaders in food distribution have been investing greatly in digitizing their supply chains amongst other areas to future-proof their logistics and warehouse operations, where they noticed: “expense tasks will continue.”

With other technically advanced organizations joining B2B food distribution fold, it is predictable that their use of digital tools would position them good for the future. This is mainly the case when you measure how other businesses are using the digital tools to expand their business agility.

Food distribution is a divided industry

There are more than 16,500 businesses functioning in the space, all of different ages and sizes. This vast number of associations is partly because of a common wish amongst foodservice operators to buying supplies from various distributors for the specialty items, scattering their risk & decreasing reliance on any one supplier. However, with so many small as well as midsize suppliers, a lot of them are easy pickings for bigger businesses through merger or acquisition.

To stabilize this, SMBs in the business should make use of the tools obtainable to them to strengthen their operations, decrease waste & increase their competitiveness as much as feasible.

The Conclusion

  • Food distribution is extremely competitive, with big industries implementing modern-day tech solutions to meet rising consumer demands when it is about what they eat.
  • The business is fragmented, which means SMBs should follow suit if they want to survive & remain competitive with the business leaders.
  • Various new and emerging technologies have been adopted by leaders, specifically logistic automation & IoT tech to rationalize operations.
  • Technology will persist to drive food distribution since the advantages of using the digital tools remain obvious for the distributors.